O2 UX is Rubbish
Every month I get billed by O2. When I pay, via their app, the confirmation of payment says I’ve paid ISS Mediclean. The first time this happened I spent quite some time on the phone to the Amex fraud...
View ArticleThe history and trends behind business names
Here is a brief overview of the history and trends behind business names: Using the proprietor’s name: Made-up/inventive names: So in summary, early proprietor names helped personalise small...
View ArticleA Thought on Brands and Their Couriers
I wrote an article back in the 1980s about the last four feet of the journey of a product to the consumer. This was really focussed on the impact of the retail salesperson in the last four feet of the...
View ArticleSelf-Liquidating Promotions
A self-liquidating promotion is a sales promotion technique where the revenue generated from the promotion covers its costs, making it budget-neutral or profitable for the brand running it. The main...
View ArticleThe Hottest Topics in Marketing
Some of the hottest trending topics in marketing currently are: AI Marketing Artificial intelligence enables automated ad targeting, content creation, predictive analytics, personalisation and other...
View Article
More Pages to Explore .....