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Channel: Consumer marketing – Kevin Harrington, UK based marketing strategist focussing on business exits
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O2 UX is Rubbish

Every month I get billed by O2. When I pay, via their app, the confirmation of payment says I’ve paid ISS Mediclean. The first time this happened I spent quite some time on the phone to the Amex fraud...

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The history and trends behind business names

Here is a brief overview of the history and trends behind business names: Using the proprietor’s name: Made-up/inventive names: So in summary, early proprietor names helped personalise small...

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A Thought on Brands and Their Couriers

I wrote an article back in the 1980s about the last four feet of the journey of a product to the consumer. This was really focussed on the impact of the retail salesperson in the last four feet of the...

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Self-Liquidating Promotions

A self-liquidating promotion is a sales promotion technique where the revenue generated from the promotion covers its costs, making it budget-neutral or profitable for the brand running it. The main...

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The Hottest Topics in Marketing

Some of the hottest trending topics in marketing currently are: AI Marketing Artificial intelligence enables automated ad targeting, content creation, predictive analytics, personalisation and other...

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